Your website will be designed for you and your visitors.
Your site will be created with the users needs placed first and not those of the designer.
Your site will say what you want to say, in a way that your customers understand.
It won’t contain bells and whistles that it doesn’t need; these only slow the site down and confuse the viewer.
Your web site will be designed with your business in mind. It will have the design, functionality and information that reflects your own unique business or organisation.
Far too many web sites are design statements by technical experts; they are not structured with usability, readability and communication as the priorities.