The web is still hugely affected by the print design hangover.
Ever since the very first written or drawn communication, presentation has been set in stone.
The creation, be it a cave painting, headstone, book, magazine, or letter, was seen by the viewer in the same format as the creator.
Your website content should be looking good, working well and providing great user experience, whatever that user is holding in their hands or standing in front of.
As users and consumers on the web, if we don’t get what we want, we go elsewhere.
We don’t sit there and stare at a spinning wheel, waiting for a page to load.
We don’t pinch and zoom our way through websites — we just don’t bother.
The decision is usually made in that quick press of the back button — unconsciously.
