What do the following figures represent? 1.12 – 3.21 – 7.12 Answer: they are percentages from Statcounter and show the usage share for mobile web browsers for August 2009, 2010 and 2011. You might think that 7.12% is not a great amount, but when you consider that most websites render poorly in mobile browsers and […]

Anyone who markets their business online will have heard of Google’s Adwords; or they should have done. Adwords is Google’s name for their pay-per-click (PPC) service; it’s the very core of their business. Essentially PPC offers highly targeted advertising, it provides the facility to place your advert right in front of the very people that […]

It’s always nice to be able to give something of great value. Yes, give. This is a fantastic book about permission marketing by one of the great business writers, Seth Godin, it’s called Unleashing the Ideavirus. Seth explains how, in this age of such rapid information exchange, good ideas can be spread extremely quickly. This […]