I’m guessing that you aim to run your business as efficiently as possible. Focusing on the details; the things that really matter to your customers or clients. And that’s the way your website should be too.
It’s pointless to use technology just because it is there. A website should do what is best for your business, not the business of the web designer. It need not conform to the latest wild and whacky trends.
Your website is potentially your best communication tool — clarity and applying the right style for the job in hand is crucial.
Your website is possibly (and quite probably), the first impression any potential customers or clients have of your business.
If your visitors’ first impression is not good, it could be the last impression they have of your business.
It should connect with your target market, by using colours, typefaces, and style that attracts the right people to your business.
It should also fit with your brand, and maintain continuity with your business identity.
In essence, my focus is on helping you to ensure your website presents your information to your target audience in a style they understand, relate to and are comfortable with — after all, isn’t that how you do your business?